The end of another chapter…
I want to start of by saying that one of my goals for 2014 was to take a family vacation. We have never had one because we just didn’t have the money, or if we did we decided that it wasn’t the right time or correct use of our money. Especially after the ups and downs of 2013. I’m just going to put it out there because I’m just bursting at the seams to tell you! Our trip was fully funded with Bella Lina Bath profits!! Can you believe it? My little ‘hobby’ has not only turned a profit but it’s turned a profit that pays a good portion of our monthly expenses and was able to fully fund a family vacation!!
This road trip was so liberating. It proved to me that I made the right decision for myself and my family. I don’t have to explain myself or allow myself to be less than anymore. I am good enough. I know a lot of you who know me are going to be like “what”? “Girl, shut up, you know you’re fabulous.”
It’s so hard to explain, but I know we’ve all been there. I spent these last couple of years in constant “I need the money” status. I’ll do that market, or I’ll do that wholesale account even though they make me feel like they are so much better than me because I need the money. I worked hard because I felt like I didn’t have the funds to work smart. I allowed people to treat me a certain way because I felt like if I told them how really felt then they wouldn’t buy my product.
But taking this trip and really just allowing myself to reflect I realized that I had things all wrong. My most loyal customers knew the “real” me. They appreciated me all the more for it. Those customers that I let talk to me in a certain way ended up being the ones that never bought anything. And of course those wholesale accounts that acted like the world revolved around them ended up costing me more money than they ever paid me. I realized I was letting these things happen to me. I was saying yes to everything because I needed the money and in the end taking a hit. We were already back on track in 2014 but it was hard for me to turn that kind of attitude off.
I realized that just because certain people are friendly, that doesn’t mean they’re your friend. I realized that I need to stop focusing on wholesale accounts and getting new customers. I need to focus on growing my business internally by having more stock and variety for my current loyal customers. I need to go back to the beginning when I listened, thanked, and stayed humbly grateful. I now know that my business didn’t grow through boutiques, international accounts, big box stores, or any of that hoopla. It grew from you, and you told your friend about me and your friend ended up bringing another friend and so on. So it’s to you I say thank you.